<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-4070301948277510873</id><updated>2012-02-16T16:28:48.606+01:00</updated><title type='text'>Marketing &amp; Branding</title><subtitle type='html'></subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://brandandmarket-ing.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4070301948277510873/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://brandandmarket-ing.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Arantxa Cinca</name><uri>http://www.blogger.com/profile/08751377607509853536</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='29' src='http://2.bp.blogspot.com/_Dr56oXuqLvc/Srst0NDIgoI/AAAAAAAAAZ8/1AGDIIf1PfY/s1600-R/photo-arantxa.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>4</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-4070301948277510873.post-3052409483155112820</id><published>2009-12-18T14:32:00.001+01:00</published><updated>2009-12-18T14:33:32.776+01:00</updated><title type='text'>Toda la verdad sobre la publicidad (?)</title><content type='html'>Video en español, duración 20 minutos.&lt;br /&gt;&lt;br /&gt;&lt;div style="text-align: center;"&gt;&lt;object height="364" width="445"&gt;&lt;param name="movie" value="http://www.youtube.com/v/QZmrKXfl8bs&amp;hl=es_ES&amp;fs=1&amp;border=1"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="allowscriptaccess" value="always"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/QZmrKXfl8bs&amp;hl=es_ES&amp;fs=1&amp;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4070301948277510873-3052409483155112820?l=brandandmarket-ing.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4070301948277510873/posts/default/3052409483155112820'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4070301948277510873/posts/default/3052409483155112820'/><link rel='alternate' type='text/html' href='http://brandandmarket-ing.blogspot.com/2009/12/toda-la-verdad-sobre-la-publicidad.html' title='Toda la verdad sobre la publicidad (?)'/><author><name>Arantxa Cinca</name><uri>http://www.blogger.com/profile/08751377607509853536</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='29' src='http://2.bp.blogspot.com/_Dr56oXuqLvc/Srst0NDIgoI/AAAAAAAAAZ8/1AGDIIf1PfY/s1600-R/photo-arantxa.jpg'/></author></entry><entry><id>tag:blogger.com,1999:blog-4070301948277510873.post-4449358324267810989</id><published>2009-12-17T13:51:00.001+01:00</published><updated>2009-12-17T14:13:03.651+01:00</updated><title type='text'>Motivación Fuerza de Ventas</title><content type='html'>&lt;span style="font-family: inherit;"&gt;¿&lt;/span&gt;Cómo motivar al equipo de ventas? Aquí les dejo un ejemplo... :-)&lt;br /&gt;&lt;div align="center"&gt;&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;div align="center"&gt;&lt;object height="364" width="445"&gt;&lt;param name="movie" value="http://www.youtube.com/v/3Wlar-FoHH0&amp;hl=en_US&amp;fs=1&amp;border=1"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;param name="allowscriptaccess" value="always"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/3Wlar-FoHH0&amp;hl=en_US&amp;fs=1&amp;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4070301948277510873-4449358324267810989?l=brandandmarket-ing.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://brandandmarket-ing.blogspot.com/feeds/4449358324267810989/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://brandandmarket-ing.blogspot.com/2009/12/motivacion-fuerza-de-ventas.html#comment-form' title='1 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4070301948277510873/posts/default/4449358324267810989'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4070301948277510873/posts/default/4449358324267810989'/><link rel='alternate' type='text/html' href='http://brandandmarket-ing.blogspot.com/2009/12/motivacion-fuerza-de-ventas.html' title='Motivación Fuerza de Ventas'/><author><name>Arantxa Cinca</name><uri>http://www.blogger.com/profile/08751377607509853536</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='29' src='http://2.bp.blogspot.com/_Dr56oXuqLvc/Srst0NDIgoI/AAAAAAAAAZ8/1AGDIIf1PfY/s1600-R/photo-arantxa.jpg'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4070301948277510873.post-182544200040613903</id><published>2009-12-16T01:07:00.000+01:00</published><updated>2009-12-16T01:09:39.558+01:00</updated><title type='text'>El Marketing Mix en la nueva era de las redes sociales</title><content type='html'>&lt;div&gt;&lt;br /&gt;&lt;div class="separator" style="clear: both; text-align: center;"&gt;&lt;a href="http://2.bp.blogspot.com/_Dr56oXuqLvc/Sygi_9KA1kI/AAAAAAAAAgE/_AEmakDiH9s/s1600-h/marketing_mix1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"&gt;&lt;img border="0" src="http://2.bp.blogspot.com/_Dr56oXuqLvc/Sygi_9KA1kI/AAAAAAAAAgE/_AEmakDiH9s/s320/marketing_mix1.jpg" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;Siempre se ha escuchado decir que el Marketing Mix es todo sobre las cuatro "P" (Producto, Precio, Publicidad y Punto de Venta); pero en los último tiempos que corren a aparecido una "P" más: PARTICIPACIÓN&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;/div&gt;&lt;br /&gt;&lt;div&gt;La participación es la llave de la nueva era en la que nos encontramos "la era de las redes sociales".&lt;br /&gt;&lt;br /&gt;Podríamos, dentro de la participación subdividir esta en las tres "C" (Conversación, Colaboración y Contribución). Pero porque limitar a tres o cuatro.... estoy segura que existen muchas más, ya sean "P" o "C" o "X". Estáis tod@s invitados a dejar vuestros comentarios/pensamientos al respecto. Tratemos de engrosar esta lista.&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4070301948277510873-182544200040613903?l=brandandmarket-ing.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://brandandmarket-ing.blogspot.com/feeds/182544200040613903/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://brandandmarket-ing.blogspot.com/2009/12/el-marketing-mix-en-la-nueva-era-de-las.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4070301948277510873/posts/default/182544200040613903'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4070301948277510873/posts/default/182544200040613903'/><link rel='alternate' type='text/html' href='http://brandandmarket-ing.blogspot.com/2009/12/el-marketing-mix-en-la-nueva-era-de-las.html' title='El Marketing Mix en la nueva era de las redes sociales'/><author><name>Arantxa Cinca</name><uri>http://www.blogger.com/profile/08751377607509853536</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='29' src='http://2.bp.blogspot.com/_Dr56oXuqLvc/Srst0NDIgoI/AAAAAAAAAZ8/1AGDIIf1PfY/s1600-R/photo-arantxa.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/_Dr56oXuqLvc/Sygi_9KA1kI/AAAAAAAAAgE/_AEmakDiH9s/s72-c/marketing_mix1.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-4070301948277510873.post-5568480409952676038</id><published>2009-12-15T14:22:00.014+01:00</published><updated>2009-12-18T14:01:03.112+01:00</updated><title type='text'>Benvinguts al meu blog...Bienvenid@s a mi blog…Welcome to my Blog... Bienvenue à mon blog...</title><content type='html'>&lt;div align= "left"&gt;&lt;script type="text/javascript"&gt;tweetmeme_source = 'arantxacinca';tweetmeme_url = 'http://brandandmarket-ing.blogspot.com/2009/12/benvinguts-al-meu-blogbienvenids-mi.html';&lt;/script&gt;&lt;br /&gt;&lt;script src="http://tweetmeme.com/i/scripts/button.js" type="text/javascript"&gt;&lt;/script&gt;&lt;/div&gt;&lt;div class="separator" style="clear: both; text-align: center;"&gt;&lt;a href="http://ngocgl.files.wordpress.com/2009/04/marketing-mix.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"&gt;&lt;img border="0" height="175" ps="true" src="http://ngocgl.files.wordpress.com/2009/04/marketing-mix.jpg" width="200" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;&lt;span style="font-family: inherit;"&gt;&lt;/span&gt;&lt;span style="font-family: inherit;"&gt;Después de varios intentos, tomé de nuevo la decisión.&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: inherit;"&gt;Y aquí estoy con mi blog.&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: inherit;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: inherit;"&gt;&lt;b&gt;¿Cuál va a ser la temática?&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: inherit;"&gt;todo lo relacionado con el... e-marketing, branding, internet, marketing... y, de hecho, cualquier otro tema que parezca interesante. ... además de conversar de tendencias actuales del Social Branding, el marketing de marcas, las campañas virales... &lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: inherit;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: inherit;"&gt;&lt;b&gt;¿Para quién escribo?&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: inherit;"&gt;Para mí y para toda persona interesada en la temática y que quiera aportar sus opiniones o pensamientos al respecto.&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: inherit;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: inherit;"&gt;&lt;b&gt;¿A quién puede interesarle lo que escribo?&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: inherit;"&gt;De momento&amp;nbsp;a mí! Tal vez a otras personas, relacionadas o no con el marketing o el branding. Quizás a quienes compartan mis puntos de vista e inquietudes, o a los que les guste simplemente discutir. Tod@s son bienvenidos aqui!&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: inherit;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: inherit;"&gt;&lt;b&gt;¿Qué&amp;nbsp;os parece?&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: inherit;"&gt;Espero que en todo el camino que nos queda por delante pueda ir recibiendo vuestros comentarios, opiniones, críticas&amp;nbsp;y quede despejada esta pregunta.&amp;nbsp;Gracias a tod@s!&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/4070301948277510873-5568480409952676038?l=brandandmarket-ing.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://brandandmarket-ing.blogspot.com/feeds/5568480409952676038/comments/default' title='Enviar comentarios'/><link rel='replies' type='text/html' href='http://brandandmarket-ing.blogspot.com/2009/12/benvinguts-al-meu-blogbienvenids-mi.html#comment-form' title='0 comentarios'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/4070301948277510873/posts/default/5568480409952676038'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/4070301948277510873/posts/default/5568480409952676038'/><link rel='alternate' type='text/html' href='http://brandandmarket-ing.blogspot.com/2009/12/benvinguts-al-meu-blogbienvenids-mi.html' title='Benvinguts al meu blog...Bienvenid@s a mi blog…Welcome to my Blog... Bienvenue à mon blog...'/><author><name>Arantxa Cinca</name><uri>http://www.blogger.com/profile/08751377607509853536</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='31' height='29' src='http://2.bp.blogspot.com/_Dr56oXuqLvc/Srst0NDIgoI/AAAAAAAAAZ8/1AGDIIf1PfY/s1600-R/photo-arantxa.jpg'/></author><thr:total>0</thr:total></entry></feed>
